Sunday, September 27, 2009

More marketing use of Twitter

Here is another way for us to parse the data in twitter. The more data we enter, the more it will be analyzed, processed, etc.

In a sense it is great. I can’t help wondering about what other data we would need for us to decide whether the data is actually relevant.

There was a study saying at least 40% of information in Twitter is not really useful like I am having a coffee, at the bar, etc. The next question is whether the remaining population is actually a representative sample. Or I suppose what type of population would it be representative of. If possible, it would be nice to dice the data using that information.

I can’t help but be reminded of the time where we had wars and lots of major things happening in the world and all the news were talking about was Britney Spears. It was cheaper and potentially more popular to provide celebrity news rather than world wide news.

I am a little curious though to see how much the top tweets would be influenced by the media. Let’s pick something that is potentially old news, or off the radar. Start using the regular media to talk about that and see how quickly or if this bottles up in Twitter (or any other social media).

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